OFS joins in the first-ever virtual InvestSmart Fest in 2020


Ombudsman for Financial Services (OFS) took part in the InvestSmart Fest (ISF) from 23 to 25 October 2020 for a third year consecutively. In view of the Covid-19 pandemic, the organiser, Securities Commission of Malaysia (SC) hosted the ISF virtually for the first time this year. The virtual ISF 2020 gathered capital market institutions, banks, agencies, and associations to exhibit their respective booths online.


ISF 2020 is OFS’ inaugural participation in a virtual exhibition, and we have successfully garnered nearly 650 total booth visits and 464 unique visits by the cyber attendees cumulatively during the three-day event. The cyber attendees had visited our virtual booth to learn about the services offered by OFS. Enquiries from the attendees were attended to by OFS’ representatives virtually though a live chatroom.



The exhibition hall where the virtual booths were displayed for the visitors to choose from.



OFS’ virtual booth featured our digital banner, multilingual brochures, bunting and an animated video on ‘How OFS resolves financial dispute between a consumer and financial service provider’. We also displayed OFS’ jurisdiction, disputes outside of OFS and the links to OFS’ official website as well as social media pages. About 200 people have viewed the above digital materials.



The virtual representation of OFS’ booth



Additionally, a 15-minute pre-recorded talk presented by OFS’ CEO, Ms Marina Baharuddin along with the Banking and Insurance Ombudsmen, Puan Intan Khadiza Mohamad and Mr Kalyana Kumar at 3.00pm on Sunday, October 25, 2020.



OFS’ CEO and the ombudsmen presenting a talk on OFS at the virtual conference hall



Virtual events may not be as engaging as the on-ground programmes. However, amid the current pandemic, virtual roadshows are here to stay, and we must adapt to this new normal. Partaking in this virtual ISF 2020 provided us with an extensive exposure on the technicality of running a roadshow virtually. In order to gain broader experience while creating public awareness on OFS, we are looking forward to organising and participating in various events virtually in the near future.


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